Market growth, sluggish start and foreign TV companies to cut production

 To China in 2010 compared to flat-panel TV market is too high expectations, and foreign TV companies to reduce production capacity by 2011 the market start to move, or to the outside world surprise.

DisplaySearch latest data show, including the Korean brand Samsung, and Chinese local brands, including Konka TV companies before the 16 month total production expected to begin in November 2010 million units in 1830 down in March 2011 of 15.4 million units, the first quarter of 2011, total production was 46.3 million units, the Central than the fourth quarter of 2010 decreased by 12%. negative growth in the New Year sales


Pengxian Dong said the domestic flat-panel TV 100 cities to monitor sales data, December 27, 2010 to January 9 this year, two weeks, a city of flat-panel TV sales in the domestic first negative growth year on year growth rate of -1.6 %.


of flat-panel TV market in 2011, the domestic color TV enterprises conservative management is also expected to gradually spread. Relevant person in charge of an enterprise that, in fact, twelve cities in the domestic flat-panel TV sales in December last year, down nearly 10% year on year, sales are expected in January this year, will maintain this trend. The other TV companies have also said it expects domestic sales of flat-panel TVs will continue to decline in February.

sluggish market growth in the primary and secondary color TV manufacturers are also reflected in the monthly sales report. Skyworth mid-December last year, figures released last November, Skyworth TV sales in China increased by only 1% year on year, sales grew by only 3%. The TCL1 data released May 13 also showed that in December last year, TCL Group, sales of flat-panel television was 99.05 million units, down 19.1%.

the contrary, the Commerce Department on January 5 but published data show that in 2010 total sales of home appliance products, 77.18 million units, achieved sales of 173.23 billion yuan, an increase of 1.3 times, respectively, and 1.7-fold. Among them, fridge and color TV sales ranks first two were 56.74 billion yuan and 48.85 billion yuan. Based on the above data it can be concluded, Skyworth flat panel TV last year, November 1% increase should come from the third and fourth level and the rural market, rather than a secondary market.

sluggish market growth related

Sony also said that the European economic downturn, is expected to flat-panel TV market by 2011 global growth rate of 10% year on year so. Thus, in 2011 large-size LCD panel market will show a state of oversupply.

perhaps precisely because of this, DisplaySearch analysts said, to Foxconn, and as the representative of TPV LCD TV OEM manufacturers in December 2010 to March 2011, has continued increase the monthly shipment program, that television is gradually increasing TV brands outsourced production to OEM / ODM manufacturers.

insured months, while a relatively cheap price of shipping to ODM manufacturers, TV manufacturers can avoid the risk of customers making it up.

However, the domestic market-oriented think Chinese color TV enterprises still have to change the marketing strategy in 2011. Pengxian Dong said that the future of competition and foreign TV companies must focus in three or four markets, if the layout of the market failure in the third and fourth level, the future will certainly be loss of growth momentum.