Papers On Network Marketing

 I. Introduction
Internet in recent years, the global network soar in Europe and the United States, not only in various international media, the world's major leading enterprises also have to provide information on the Internet services, hoping to take this group of popular trains.
When the Internet was seen as decisions of national competitiveness in the next century's infrastructure, whether developed or developing countries around the world, all working full construction of its national information highway (NII), as a big country, China's economic development, natural not lag behind other countries. Karlruhe since 1988 by the German University, a global network of networks connected to start the establishment of China Academic Network (CANET), so far, now in universities, government agencies have been few on the site, and use more than one hundred thousand persons. one of China's three major network services company ChinaPac declared the end of this year the company's network footprint to over 2,000 cities in China to provide 100,000 connection points. Xinhua News Agency, also recently before this century, China's Internet users will 100 million people.
day Internet development is now the city has been academic research into commercial applications, and become a global business tool and an indispensable tool for business. China's enterprise managers and management education by Zhang who, when the importance of applying the epoch-making technology, and science and technology as the primary productive force, to actively develop the Internet's commercial applications in China, so Chinese enterprises in global competition can soon catch up. According to experts in accounting, 5 years later Internet users worldwide will be more than 2 billion people, the market size more more than 20 billion U.S. dollars, any enterprise which is a great opportunity not to be ignored. With computer technology, NII, ISDN, etc. The rapid development has been the impact of enterprise information network operation and management. networking in the era of globalization will require a new marketing approach, but I do not know whether China's entrepreneurs ready?
Second, the new media - Internet
Internet, originated in 1969, four West Coast universities and research institutes will be the main computer connected to 50KBPS line, set up a small communication network, known disaster ARPANET. By 1974, ARPANET had been Nigeria is to have 100 nodes of the network, and then grow to form today's scale to millions of global Internet network.
the formation of the Internet does not come from the global system planning, it is the reason why there is today, thanks to the fact own characteristics: openness, sharing and low prices. to the Internet, anyone can enjoy the creative freedom to play, all the information Liudong are not restricted. In the absence of the so-called supreme, the operation of the network with each other by the user municipalities to decide, free connection, no time and distance restrictions, anyone can join networking, so the network resources are shared. Because the Internet is the beginning of academic exchanges, people are accustomed to free use, so when the business of the future, the network service provider (ISP) are adopted low-cost strategy, so they created the rapid development of Internet users.
many Internet service applications, the main features are: e-mail. can send text anywhere , sound, graphics files to the global computer network; remote login. can be connected to a remote computer, so that those who travel to distant lands like the back room hosts the work of the general; file transfer protocol. norms of mutual transfer large amounts of files between computers can be used from the global public server to obtain the required software; online forums. a provider of Internet users worldwide to discuss issues of garden, has now formed tens of thousands of discussion groups; global network of information on the network can interact with multimedia displays, is one of the most widely used functions; Others include electronic bulletin boards and so on. is that these connections, transfer, interactive access to the form of the message type of features that make the Internet and interactive business transactions with the ability to communicate, and gradually become operational indispensable tool.
customers on the Internet, from the early academic groups and scientific institutions, and gradually extended to the professional and commercial activities, and then spread to the family In 1994 under the SIMBA survey, only 2.6% of U.S. households use the Internet,UGG bailey button, the proportion of corporate users is not high, only about 270 million business users. but the U.S. has 1 / 3 of the families have computers, modems, the price dropped significantly. therefore estimated that by the year 2000, Internet, the global market, will be obvious economies of scale formation.
Although more than 20 million global users, but use the network to the proportion of shopping is still not high, currently estimated at about 2 billion U.S. shopping hail market, 2 years after growing to 25 billion by the year 2002 global Internet users more than 2 million people, the market size is more up to 200 billion U.S. dollars. Internet Marketing, low cost, and has the effect of global marketing, the Internet rapidly by the current growth trends, globalization and multinational corporations is clearly a global electronic network marketing, is not a mirage, so the business community if not promptly recognized the new media, I am afraid will lose a lot of opportunities.